Area Sales Manager (ASM) / Regional Sales Manager (RSM)

Job Description

Develop and execute territory sales strategies to achieve business objectives and revenue targets.
Manage and supervise distributors, sales officers, and field sales teams within the assigned region.
Drive market expansion and identify new business opportunities.
Ensure effective distribution coverage, product availability, and visibility across assigned territories.
Monitor sales performance and implement corrective actions to achieve targets.
Build and maintain strong relationships with distributors, retailers, and key stakeholders.
Conduct regular market visits to assess market trends, competitor activities, and customer needs.
Prepare and analyze sales forecasts, reports, and performance metrics.
Lead, motivate, and mentor sales teams to improve productivity and performance.
Coordinate with marketing and other departments to execute promotional campaigns and business initiatives.