Marketing Manager

Job Description

Develop and implement integrated marketing strategies aligned with business objectives.
Plan, execute, and monitor ATL, BTL, TTL, and digital marketing campaigns.
Manage brand positioning and ensure consistent brand communication across all marketing channels.
Lead digital marketing initiatives, including social media marketing, online advertising, SEO/SEM, and content marketing.
Monitor and analyze campaign performance using tools such as Google Analytics, Meta Business Suite, and other digital marketing platforms.
Design and execute promotional activities, events, partnerships, and customer engagement campaigns.
Conduct market research and competitor analysis to identify growth opportunities and emerging trends.
Collaborate with internal teams and external agencies to ensure effective campaign execution.
Manage marketing budgets and optimize spending to maximize ROI.
Prepare regular reports on campaign performance, customer engagement, and marketing effectiveness.
Stay updated with the latest marketing trends, technologies, and hospitality industry developments.